Micaela moderated a one-hour panel discussion between author and former First Lady Michelle Obama and a group of young readers. This Scary Mommy Book Club talk featured themes of Mrs. Obamas best-selling memoir “Becoming” which sold over 15M copies and won a Grammy award in the spoken word category.
Micaela was executive producer of this live to tape one-hour conversation with President Barack Obama and a group of fathers. Micaela directed show host Roy Wood Jr remotely throughout the panel and oversaw pacing and show themes.
Micaela is writer, host and co-producer of the New York City Field Guide, a 13-episode television series. Each 30-minute episode features expert tips and interviews with iconic New Yorkers for thriving in the greatest city in the world. Stay tuned for the series premiere in 2024 on WNYE.
Micaela hosts a Live.Work.Thrive fireside chat with First Lady Dr. Jill Biden and military spouse Kellie Artis. With days leading up to the 2020 election, support for military families was a key issue for the Biden campaign.
A conversation with Dr. Jill Biden and military spouse Kellie Artis.
Motherstruck the series is based on the one woman play by Staceyann Chin that was directed on stage by Cynthia Nixon and produced by Rosie O’Donnell. The series was co-written by Staceyann Chin and Micaela Birmingham and was directed by Micaela Birmingham. Motherstruck the series premiered at the Tribeca Film Festival.
Lullaby League is a competition show where a cappella singers must sing a real baby to sleep. The series was conceived, executive produced and directed by Micaela Birmingham.
Lullaby League is hosted by Jim O’Heir of NBC’s Parks and Recreation. Lullaby League premiered on linear television on the Pop network (a joint venture of CBS and Lionsgate) and launched weekly episodes on Facebook Watch and YouTube.
Lullaby League is well-loved by the media. The show attracted press coverage across the U.S.A. and Canada.
Of note is an article by The New York Times pediatrician PerriKlass, who cites Lullaby League alongside expert research on the scientific link between lullabies and sleep as babies bond with their caregivers.
The Lullaby League format is being developed for consideration on network television.
Seattle’s Best Coffee partnered with Scary Mommy on a 360 campaign around back to school season. Micaela Birmingham directed three custom videos, one of which starred Jennie Garth of Beverly Hills 90210. These three videos generated over 8million video views and 100% positive user engagement.
The Momsplained series was conceived and written by Micaela Birmingham who is also host of the series. The series has sold over $1.5MM in brand partnerships and continues to be one of Scary Mommy’s most popular shows. Momsplained has partnered with brands including GEICO, Audi, Kroger and many others.
A sweat-inducing sketch representing the best of holiday dinners with family. This episode of the Band of Mothers Series was written and directed by Micaela Birmingham. She may or may not have pulled from personal experience in the writing of this script.
Micaela Birmingham was invited to give a Ted Talk at Tedx Limassol for an audience of 750 people. The theme of the talk was “Happiness”.
A parody of the Hulu series Handmaid’s Tale, the Manmaid’s Tale was written and directed by Micaela Birmingham. Blessed be the fruit snacks.
Micaela Birmingham directed this spot for Target in partnership with Scary Mommy. The commercial, shot in a Target store was viewed over 8 million times.
